Fortune-500 software at startup speed.
We build custom software that finds the money your business is quietly losing — and helps you keep it. Made for HVAC, plumbing, electrical, and other service businesses.
The work of a big firm, at the price and speed of a startup.
Big agencies are slow and expensive. Solo freelancers are fast but rough. We're built for the middle — serious, well-made software delivered fast, at a price a growing service business can actually afford.
We find the real problem first
Before we write a single line of code, we dig into how your business actually runs, the tools you use, and your numbers. No guessing.
We build the smallest thing that works
One focused tool that puts money back in your pocket — not a giant system that takes a year. You're up and running in weeks, not quarters.
We stick around after launch
Most software companies vanish after setup. We don't. We check in, keep improving it, and make sure it's actually paying off.
Built for businesses where every job should make money — but some quietly don't.
See exactly how much money each job really makes — and spot the ones that lose it. We connect your scheduling software, QuickBooks, payroll, and parts, then send you one clear report every week. Built for growing HVAC shops.
Every missed call texts the customer back instantly, so the job books with you — not the next company on the list. Shown for a plumbing company; works anywhere the phone is the front door.
Type a job once and it flows everywhere — estimate, QuickBooks, supplier order. Shown for an electrical contractor; works for any office drowning in re-typing.
Same idea, different trade. If your service business has outgrown its tools, we'd love to hear from you.
Our price follows the value we create.
For custom work, our fee is a share of the value we create for you — a slice of the money we help you save or earn, not a number pulled from thin air. If we can't find real value, there's nothing to charge for. You'll see exactly how the math works on the call, before you commit to anything.
Every engagement starts the same way: a free call where we find the value first — and show you the math.
Questions owners usually ask us.
What exactly do you do?
We build custom software for service businesses. We find where your business is losing time or money, build a tool that fixes it, and stick around to make sure it pays off.
What does it cost?
Our fee is a share of the value we create for you — and you'll see the exact math before you commit to anything. No big subscriptions, no long contracts.
Do I have to replace the software I already use?
No. We plug into what you already run — ServiceTitan, Housecall Pro, QuickBooks, your payroll — and make them work together.
Is my data safe?
We connect read-only wherever possible, we never sell or share your data, and you can cut off access at any time.
How long does it take?
Weeks, not months. We build the smallest thing that works first, so you see results fast.
What if you look and don't find anything worth fixing?
We'll tell you straight — and there's nothing to charge for. The call costs you nothing either way.
We're not tech people. Will we actually use it?
That's the point. If a tool needs a manual, we built it wrong. We keep it simple and train your team ourselves.
What kind of businesses do you work with?
Service businesses doing roughly $200K to a few million a year — HVAC, plumbing, electrical, cleaning, landscaping, and similar trades.
What happens after launch?
We don't disappear. We check in, keep improving the tool, and make sure it's still making you money.
Why not just hire a freelancer or buy off-the-shelf software?
Off-the-shelf is built for everyone, so it fits no one. Freelancers build and leave. We research your business first, build for it specifically, and stay accountable for the result.
Find out where your business is losing money.
Book a free 30-minute call. Bring your own numbers and we'll dig in together to find the jobs that might be quietly losing money. No slide deck, no pressure.